Until now, promotional matters still take the biggest part in the successful sale of a product. Therefore, it is not surprising that many businesses have started using online media to help introduce their brands and products. So, what is the latest 2021 digital marketing strategy that is effective today? Here is the review.
6 Digital Marketing Strategies
The increasingly popular digital world for marketing activities, makes you have to compete creatively with thousands of other business people. Various methods have emerged in order to get the target market as expected. In order to achieve promotional results as expected, business actors must be able to choose the right digital marketing strategy which suits their business.
Utilize Chatbot
Chatbot is software that can communicate by automatically answering questions from every website visitor. This strategy can be a solution that can minimize marketing costs if you have to use customer service services.
Although the costs incurred are much more efficient, its use is recognized to be faster to reply to all questions from every website visitor. But keep in mind, set up the chatbot as well as possible so that it can be a fun interaction medium for potential customers.
Using WhatsApp Marketing
In addition to using software in the form of chatbots, now many companies are starting to use messaging applications, such as WhatsApp Business and Telegram. Both were chosen because they are believed to have popularity and are used by most people. However, currently WhatsApp Business is more widely used than Telegram.
Several big brands have implemented this digital marketing strategy. The hope is that every customer will get more complete information about the product and fast service. Then questions outside of working hours can still be accepted, and customers will not be disappointed because there is an automatic notification message explaining that the chat will be replied to when the store opens the next day.
Hyper-Targeted Advertising
One method in advertising that is popular today is hyper-targeted advertising, where the ads that appear on social media are not very relevant to what you are looking for.
Ads like this are intentionally placed on social media in order to reach a larger target market than usual. So it could be that when you want to shop for clothes, the ads that appear are actually a collection of shoes. Make no mistake, advertisements like this usually provoke the curiosity of customers, especially if the ad content is interesting. So when customers want to buy clothes, they can easily be tempted to buy shoes at the same time.
Personalized Marketing
Have you ever shopped or just had an account on one of the e-commerce sites, then when it was your birthday, you got congratulations and exclusive offers that match your preferences?
This is called a personalized marketing strategy. This strategy is carried out by sellers to market their products personally or individually. The technology used is in the form of data collection algorithms to produce content according to the customer's wishes or personality. By using this technique, the relationship between your product or business will be well established and customers will be loyal to your business product.
Showing Reviews and Making Video Marketing
Not only retaining old consumers, in fact companies must also carry out digital marketing strategies to attract new target markets. One way is by displaying positive reviews from previous customers, be it on e-commerce, websites, or social media highlights. The habit and behavior of most people before making a purchase is that they tend to check the details of everything related to the product they want to buy before deciding to actually buy the product.
The second way, make an explanation video related to the product to be launched. This needs to be done because potential customers tend to see official posts from a particular brand before buying it. The contents of this official post usually contain detailed explanations, complete specifications, advantages, and how to use them.
Take advantage of SEO
The last strategy you can try is to use SEO on every search engine. Although it requires expertise in optimizing it, it has proven to be effective in attracting potential customers.
If you succeed in optimizing SEO, the website used for advertising media will be perched at the top of the search results. Of course people tend to check it out more than any other website under it. If you have not mastered Search Engine Optimization or SEO techniques, you can work with one of the world digital agencies who have expertise in the field of digital marketing services company or the internet.