Email marketing is one of the marketing tools that is in great demand by marketers and business people. There are various strategies used in its implementation. To be able to use it optimally, you need to first understand the strategy to create a more personal email marketing, or what is called a personality newsletter.
The purpose of the personality newsletter is to optimize email marketing strategies so that they can increase subscribers, as well as the visibility of messages in emails. Then, how to make the right personality newsletter?
Attractive Design in Email Marketing
Like judging whether a book is good or not, most people will judge it by the cover. Likewise with the email marketing that you create. If the marketing email that you send has an attractive design, the recipient of the email has a high probability of clicking on the email and reading the email you sent.
There are several tips that you need to pay attention to when creating designs for email marketing, including:
Make a minimal design, not too full of text, especially with the use of many colors that make your eyes hurt.
Make sure every element of email marketing is useful, informative, invites the interest of readers to find out more, or can be a solution to a problem that is being faced by customers.
Use a design that clearly and uniquely describes your brand, so readers can easily remember your business. For example, the use of logos, images, photos, colors that characterize the brand, and so on.
Content of Email Marketing Easy to Read and Understand
Running email marketing with a newsletter is the best trick to reach your customers in a more personalized way. You can use friendly greetings. State the customer's full name (if you know his name) to create a familiar impression at the beginning of the email.
Before starting the message, say hello first. This is the etiquette of sending letters that should not be forgotten. Only then, briefly explain in easy-to-understand language the purpose for which you are sending the email.
It would be even better, if you convey your message in the form of storytelling that inspires and motivates. In order to make it easier for readers so that they read to the end, each paragraph contains only 2-3 lines.
The choice of diction or language style used is also important. Use effective sentences that are easy to understand. It's better if there are important points to focus on for them to pay attention to. This method also helps the reader to immediately know the message you want to convey.
Include Image Related to Your Business
You can include an image, logo, or illustration that characterizes your business. You can also tell the behind-the-scenes activities of the business you are running, along with supporting photo attachments. This is much more interesting, than if you use free images that can be found on the internet and are completely unrelated to your business. This way, readers can get to know your business better.
Present Interesting Facts and Data to Talk about
You can share your opinion about an event that is currently a hot topic in society, but is still related to your business. However, be careful to talk about overly sensitive issues. Don't let this backfire on you.
You can also use interesting facts and data related to something that piques the curiosity of the reader. Then, include a conversion button at the end of the short email. If readers are curious and want to know more, they will click on the conversion button according to your suggestion. This is the best way for you to find out more, whether or not customers are interested in the emails you send.
Talking Like a Good Friend
You can write email marketing as if you were talking to a friend. Open a chat with an interesting topic using warm language. To do this, you need to find out more about your customers before sending out marketing emails. How to find out, study the customer journey data that you can get by implementing a CRM strategy. You can also add emojis in the emails you send. According to some studies, the brain will react easily when you use emoji.
Invite Readers to Engage in Conversation
Write the body of the message more referring to meeting customer needs, not to your interests in sending the email. By showing concern for the needs of others, it makes readers of your message more interested in continuing to read.
