If you already know about the differences between the two marketing methods, then as a business actor you must know the benefits of using existing techniques or strategies. Considering that business competition is increasing day by day and innovations continue to emerge to provide the best experience for consumers, the current digital and internet media should be used optimally to develop your business.
The following are the benefits of running internet marketing and digital marketing techniques:
Increase Sales
Optimizing these two techniques can certainly increase sales. Because, customers can get information about products without being limited by distance and time. Existing customers or potential new customers can find the desired product without the hassle of visiting your offline store or waiting for your store to open. They only need to visit websites, social media accounts, and other places of sale for 24 hours. This makes the purchase more practical and faster.
Easier in Establishing Relationships with Consumers
Distance is the most annoying thing and can be a barrier to a business. But now it's no longer a problem because of digital media and the internet. It's easier for your business or brand to connect with consumers.
Ordering problems can be done via telephone, social media, e-commerce and online store websites. Likewise with customer service issues for complaints that are not limited in time. It is important to establish good relationships with consumers so that they are satisfied with your business services. The faster you respond to customer needs, the happier they will be to shop at your online shop.
More Efficient Marketing Costs
For small businesses, advertising on the internet or digital media will not cost a lot of money. This is because to create a social media account does not incur a penny. You just need to advertise on the account, then place the products you sell on one or more e-commerce sites.
Even if you create your own online store website and place ads on Facebook ads, Google ads, or collaborate with influencers, the marketing costs are still more efficient than conventional marketing such as distributing pamphlets and placing ads in print media. In addition, doing marketing online has a longer duration of marketing.